Karma Bennett

Filtering the zeitgeist one story at a time

Archive of PR and Book Marketing Advice

This site used to be the home of Future Is Fiction Communications, my book marketing business. Now much of that content has been moved to WordPressBlogsforWriters.com, but I wanted to keep this archive as it has some useful information on book marketing, author publicity and author tools. Since this is archived, note that these pages are not being actively updated.

Content Marketing and Book Publicity Work Samples

I don’t want there to be any confusion between the writing I do and the promotional work I have done. Hence I am removing the press releases and marketing samples from my portfolio. I have written countless media kits and press releases over the years, primarily for authors and publishers. Here is a small selection.

Here are samples of placements I got for clients when I was a book publicist

Content Marketing & Copywriting

Below are work samples for projects wherein I was hired to write promotional marketing copy for a brand or one of their clients.

Case Study on wildfire management solution for Presence [PDF] (NOTE: Byline attributed to content manager)

Is VR Ready for Work? [PDF] (NOTE: Byline attributed to content manager)

B2B tech ad copy and seo sample – What is Bufferbloat?

Content Marketing for Oracle

For a spell I was a regular editor and contributor to Oracle’s marketing blog. Some of these posts were pitched and others were assigned. I was given a lot of editorial freedom, and often wrote about nonpromtional topics. Ultimately each article existed to remind readers about Oracle’s marketing products. Thus I have separated these articles out from the rest of my work samples.

How content management and digital asset management are the same and different

4 Reasons businesses are switching to a headless CMS

Who needs headless? When to upgrade to a headless CMS

How a headless CMS is different from a conventional CMS

Marketers: Overcome these 4 challenges with a data management platform

Implement a data management platform (DMP) to understand and multiply your audience

Why is digital asset management important?

Is the Advertising Industry Growing?

Press releases

Stuff Hipsters Hate press release

The Good Atheist press release

American Apocalypse press release

The I Love Trader Joes Cookbook press release

Press release for technical book – Land of Lisp

Press kit for Stuck on You

Email Fundraising Plea

I’ve written so many emails for brands and nonprofits! But I never thought to save them to a portfolio…until recruiters asked me for samples. Below is an example of a fundraising email I wrote for a local nonprofit where I serve on the board. I was not paid to write this (all board members are volunteers) but since it is an example of marketing copy I’m putting it here rather than with my writing samples.

Monthly letter to membership of California’s oldest writing nonprofit


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