I love giving lectures! It’s a great way to help a lot of people get caught up on basic concepts of marketing and publicity. Some of my speaking engagements include the University of the Pacific, the San Francisco Writers Conference, and the California Writers Club. My lectures are lively, packed with activities, pop culture references, and tons of useful tips. Here are some topics I love to lecture on.
If you want to see what classes or lectures I’m already planning to teach, see the Events page.
Speaking Engagement Topics
- Intro to Social Media Marketing
- Using Social Bookmarking and News Aggregators to Promote Your Brand (Reddit, Digg, Del.icio.us, StumbleUpon)
- Social Media Tools (Hootsuite, Tweetdeck, Shareaholic, etc.)
- Publicity/Working With Traditional Media
- Publicity in the Digital Age
- Guest Posts: How To Get Them and Why Your Brand Needs Them
- Marketing Workshop: Asses and Improve Your Current Site
- Intro to Search Engine Optimization (SEO)
- Take Your Site to the Next Level: How to Blog Like A Pro
- Measuring Your Progress (Google Analytics, Bit.ly, Alexa, etc.)
- Building Your List With Mailchimp
- Online Etiquette
- Getting Started Blogging with WordPress
- Content Generation (developing a routine, finding inspiration, staying motivated, beating writers’ block)
- Blogging–Is There Money in It? (understanding ad networks, affiliate programs, link sales, e-commerce, e-books)
- How to Self-Publish Your Book
- Branding Workshop (what to name your site, choosing a niche, what to blog about, etc.)
- The Multimedia Blog (adding music and video, YouTube, Vimeo, sites to embed and share music…and why you should)
- Finding and Using Images In Your Blog
- WordPress Plugins
- Running a Writers Group that Gets Results
- The Publishing World: From Contracts to Editorial to Publicity, Get an Insider View
8-hour Digital Marketing Classes
At a moment’s notice I’m prepared to teach on the following topics. If you have something else in mind, let me know and I’ll put something together. I teach longer classes in San Francisco at Bay Area Video Coalition and Academy X.
- Search Engine Optimization Fundamentals
- WordPress Blogging for Businesses
If you are interested in bringing me in to speak to your group, please get in touch!