Currently I create websites, and marketing and publicity campaigns for authors, startups and small business and I write freelance articles for various websites. Audiences I’ve written for include professional DJs, teens that watch TV with their smartphones, mystery readers, web designers and business CEOs. The social media spaces I work within most frequently include Tumblr, Twitter, Facebook, Pinterest, LinkedIn, and Reddit. While running this business I have:
- Taken a professional innovation strategist’s website from a world ranking of 8.5 million/unranked in the US to ranking 2 million in the world/360,000 in the US
- Nursed new sites from site to finish: from getting an SEO-optimized url, to installing WordPress, to choosing and customizing the theme, to editing and optimizing the content to helping spread the word once the site is launched
- Been selected as “featured author” on the writing site Protagonize in just three months on the site
- Written press releases, media kits, and email campaigns that target relevant producers, bloggers and editors
- Mailed samples to interested media outlets and followed up politely but extensively
- Created SEO-friendly copy for web pages and smart phones
- Written blog posts and drafted e-newsletters
- Accrued 42,000 followers on a music social network (Blip.fm), consistently ranked among the ten most popular users
- Helped clients find their voices on social media, set up their social media campaigns and tweeted on their behalf in a voice appropriate to their brands
- Maximized the opportunities to promote the client’s project in a way that best met the needs of the outlet, whether that’s with a giveaway, interview, guest post, review or more creative promotion
- Researched media outlets to find the social networks, forums, and other sites that would be responsive to the client’s project
- Improved clients’ websites so the layout led readers to the call-to-action that best met their goals
- Installed plugins on the back end of clients’ WordPress blogs that increased their engagement and streamlined their productivity and use of social media
- Followed news trends to discover timely media opportunities
- Optimized authors’ Amazon pages for maximum sales
Resume
I’ve embedded the following resume via Google Docs, feel free to contact me if this version is not up to date.
Computer Skills
Software
- InDesign
- MS Office
- Quark
- Filemaker Pro
- Publishers Rocket
- Keyword research tools like SEMRush and Ahrefs
- Google Suite (Drive, Sheets, Docs, Slides)
- Track Changes (Office) / Suggesting Mode (docs)
- Dreamweaver
- Fireworks
- Acrobat
- Ubuntu
- Debian
- Knoppix
- Open Office / Libre Office
- GIMP (in lieu of Photoshop)
- Adobe Illustrator
Web
- WordPress (.com and .org)
- Canva
- Movable Type
- Drupal
- Wix
- SquareSpace
- Tumblr
- Cision
- Mailchimp
- Tweetdeck
- Hootsuite
- HTML
- CSS